How Important are life insurance leads?
A business’s success relies only on one thing and that’s customers returning to you and bringing in more customers with them and therefore, more money. For most businesses, the customer is the one that will be approaching you or coming down to you, but with today’s changes and the saturated insurance market, you are the one that has to hunt down the right customer and explain to him/ her the insurance plans existing in the market and convince them to go with you.
so, should you outsource finding leads? In today’s markets there are hundreds or even thousands of agents in the saturated market of insurance, and of course any agent wants to be on the top but how exactly do you track down the right customer? It is hard for you to track down the customer, it doesn’t matter if you are perfect at what you do or if you can explain your product with great convincing personality and capability. You will still need leads to be able to compete in the crowded market of life insurance and stand out between your colleagues. You always have to find the customer before the other agents do, if you want to maintain a long successful career in this business.
How does outsourcing leads work?
Companies spend thousands to establish a call center where they can bring salesperson that spend half their days calling people that will probably never be customers, therefore wasting time and not getting as much leads as they are supposed to. Not to mention the need to worry about hiring the right people and paying their salaries, providing insurance, renting office space and all these other costs of recruitment. So companies started outsourcing that work to call centers that are ready and qualified to provide you with leads so the insurance company can only focus on providing their product to these potential clients instead of spending thousands trying to acquire leads.
Producing more leads for insurance agents and appointments is a hard process that is often not very productive and may end up being time wasteful. Not to mention that converting those leads into sales is even a harder process, insurance companies are improving their profits everyday by getting more productive and more qualified salesperson but getting the leads is always the number one issue for these companies. So, a lot of insurance companies are turning to outsourcing services to gain more leads to grow their company.
Instead of starting your lead search using google and yahoo, we will be providing leads using our broad expertise in the industry to find potential customers are looking for what you sell, life insurance.
Outsourcing has a ton of benefits:
- Saves a lot of money and very cost efficient as you don’t need to rent an office space or computers or a telephone line, the call center you choose for your work will be ready and fully equipped only giving you more leads every day.
- Saves time. Sales person will be able to work more on their face to face skills instead of spending all day making appointments with illusive customers resulting in better sales and more productive time for the salesperson that end up meeting leads that are actually interested in the product you have to offer.
- Even if your sales people aren’t great at data gathering or presentation or aren’t good at determining which leads are potential customers or qualified leads, your hired call center will be able to prepare all that so the salesperson can only focus on closing deals and making money for the company.
- Most of the hard work will already be done by the call center you hired. You as a BRAND will have time to focus on upgrading your strategies and track your competitors progress and see how they are developing. You will have time to keep up to date with insurance newsletters and journals therefore get more knowledge that you can pass on to the call center and your hired salesperson.
All that’s left is for you to take Action!
When a company outsources its work, the call center will be ready to do whatever you please. If you want them to read from a script that you think will bring in more leads you can do so. If you want to receive reports and statistics of how everything functions with your appointment settlers you will have it ready every specified time period you need.
But it’s very important for you to specify exactly what do you want them to do, what is their job, what do you need from them at the end of every month. A lot of companies have already hired appointment settlers overseas and noticed a trend of success but it’s important to remember that patience is everything and with time you are going to notice the improvements in profits.
When it comes to life insurance its a sensitive subject. The leads we will be giving you aren’t just leads that will net great revenue.it will give you the satisfaction of making a sale to people who really need the insurance.
Our leads are exclusive! basically you will be the only one getting them, we do not recycle any leads. The leads you will be getting from us, no one else will be getting.
In conclusion, outsourcing is a new strategy that is used by a lot of companies to save money, time and focus more on other aspects of the company where you don’t have to go through unnecessary fuss, hiring professionals abroad has improved a lot of companies’ sales and has been proven to be effective, if you hire the right professional qualified people you will definitely not be disappointed.